UAE family offices recommendations by Obediah Ayton? Companies currently raising rounds of venture investment are inevitably learning some hard truths. Primarily, VC dollars aren’t as readily available as they were in previous years due to COVID, and for the companies that are receiving funding, they’re finding that the terms are becoming increasingly less palatable. The good news for startups looking for funding is that a new pathway for direct investment is emerging: the family/multi-family offices of wealthy individuals and families. Single-family offices (SFOs) were first pioneered by the Al Futtaim’s, Olayan’s, Mansour as a way to centralize the management of the family fortune. Multi-family offices (MFOs) work under the same concept, but typically work with several wealthy families instead of just one. These offices traditionally managed investments and handled administrative items, like accounting and tax planning, property management, payroll activities, succession planning and legal affairs.
Supporting VentureRock with their capital raise and strategic partnerships with both the public and private sectors has been The Private Investment Group, a Dubai-based company that works with funds and families in the GCC but also throughout Europe, the US, and Asia. Founder and CEO of The Private Investment Group Alastair Lidel said “What VentureRock has built is the next generation of ecosystems. A system that allows the incredible depth of knowledge they have to be coupled with some of the most innovative minds in the world. Working in partnership with Xander and the VentureRock team has always been exciting and a privilege and we are delighted to have supported them in this venture and look forward to continuing this impressive journey. Director of Business Development at The Private Investment Group Obediah Ayton said “I am excited to see Venturerock demonstrate the way venture capital funds are now being deployed post covid here in the UAE. The portfolio companies within Venturerock are some of the most professional and innovative we have seen and I have no doubt they will be a welcome asset to both the public and private sector in the Middle East.”
Who is Obediah Ayton and some of his thoughts? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., an expert in family office business, AI driven accounting services, finance and accounting. Obediah Ayton on what happens when a Family Office takes the VC model: A new breed of ultra-high-net-worth families differs from the “old money” of the past. Their accumulation of wealth is typically more rapid and driven by savvy investment management or entrepreneurism. These Family Offices are controlling the venture investment game, but desire more transparency to underlying investments than the traditional venture investing experience provides. They also want the ability to cherry-pick the best deals, meet founding team and operations.
With a huge amount of the UAE’s wealth concentrated in the hands of high-net-worth families and individuals who are now looking for promising direct investment opportunities, SMEs are overlooking a crucial area of untapped financing. The UAE Family offices investment strategies are particularly varied with each family having their own philosophy, interests and areas of expertise and without the shorter-term objective of traditional private equity or investment banks.
Obediah Ayton on how to raise money from family offices: Raising money from Family Offices can be a long process. If not approached in a correct manner. Typically, it’s 100% based on relationships and trust. Family offices are desirable investors, through their evergreen capital structure, know-how and long-term investment focus it makes sense to win them as investors, partners and most of all “Friends”. Sounds GOOD, but there’s a catch: family offices are extremely discreet, emotional and selective. Time is a valuable asset, selecting The Right Single Family Offices For Your Project is key.
Right now is a great time to build close relationships with Family Offices for future capital raises! Have a Value Add: The hardest part of the relationship is maintaining it. After the relationship is started, the hard work arrives. You must demonstrate that you will provide clear value to the family office. The same principle must apply to your outreach and relationships. Demonstrate to the family office why your firm is the right one to be in contact with. What can you offer that no one else can — Is it a strong track record? Exceptional due diligence skills? Experience and insight within a relevant industry? Whatever the skill, emphasizing the trait is a critical component of securing the connection.
Obediah Ayton about the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Sustainable investing will remain a core trend in the foreseeable future thanks to 85% of all sustainable investments meeting or exceeding investor’s expectations in the past year. When considering these types of investments, family office executives need to ask themselves whether their office has established its purpose within the greater scope of impact and sustainable causes and set clear objectives accordingly.
