As a lot of people are sharing their shopping stories on the world wide web, online reputation has become a very imortant factor in seeing if a company will go bust or become a great success story. Did you know that 90% of consumers read online reviews before buying a product?

You can’t always please everyone. What you can do is understand your target buyer personas, do the best you can to help them with their specific goals and challenges, and set the proper expectations with them up front. Don’t set yourself up for failure by providing false expectations or trying to serve everyone, despite what their true needs are. Remember: only 3 percent of surveyed consumers trusted salespeople and marketers. Be the refreshing exception to that stereotype and recognize when a customer may not be a great fit for what your company is able to deliver. You’ll both be happier in the long run.

BritainReviews is a site that collects reviews, opinions and complaints on all shops and web shops in the UK. Your shopping experience is in your hands so don’t rely on the sales talk of some salesman. Instead, trust thousands of opinions of customers that went before you so you can learn from their personal experience. Because let’s be honest: who do you trust more? A salesman, your friend with one informed opinion or the opinions of hundreds of customers that bought a computer, laptop, car insurance, flights or mobile phone subscription at that same company? See extra reviews at transferwise borderless account.

So what can you do to harness the power of customer success and turn unhappy or passive customers into raving fans? First, don’t chase reviews alone. Instead, customer success should be the main focus of your business. Reviews will follow, but, of course, reviews only work in your favor when they are positive. If you need to work out some kinks in your support or customer service, even marketing and sales, do so first so you can guarantee customer satisfaction. Make customer success a pillar or core value that everyone in your company can strive for. Consider incorporating customer success into departmental goals and train each team on what customer success looks like. Share customer success stories internally and celebrate those wins along with your own.

There are many companies in the UK that offer similar products or services. It’s a maze of discounts, special offers, promises and a battle of being the cheapest. Of course, you can find out who is the cheapest via a comparison site or make a direct calculation at an energy supplier, car insurance or price fighter for a city trip or holiday far away. But is the cheapest really the best? Or are there some nasty catches hidden in the fine print that you were (barely) informed about. Did you have to pay extra for your suitcase at the check-in counter or were the charges for installation more than the energy company told you upfront? Are you stuck with a lease contract for a long time? Or do you have to stop your mobile telephone subscription a year in advance so as not to be stuck with it for another year? That’s what hands-on experts can tell you. Or rather: clients or customers that have recently made a purchase at this car rental company, telephone company or tour operator. The costs can be more than you expected. And later, the large bill will come as a complete surprise. That is why experiences, together with comparisons and product information, are so important. Read extra reviews at log cabins.

On the flip side, it’s also a good idea to acknowledge and respond to positive reviews and feedback. Interacting with your customer base online will increase engagement (vs. one-way communication) and help you to start building relationships with them on individual levels and as a community. There are several ways to use positive reviews to your advantage that’ll help you grow your business. A best practice is to consolidate your best reviews and get permission from the reviewers to post their comments and name/business on your website. Make sure you highlight the positive feedback that shows others how you do business and why customers have enjoyed working with you.

After hanging on the phone with the customer service of an insurance company, you can of course pick up your phone again to throw it out of the window. We ensure you: that will relieve your tension. But since the bill is already higher than you anticipated anyway, you can also write an honest review and rate the company on the service you have been given. Maybe that won’t help your own situation, but it will prevent others from encountering the same thing. You can make sure that other people won’t fall into this trap. But of course, that goes the other way as well: Did a company really help you with good customer service? Do you think they deserve praise? Do you think this company has a right to stand out because they do care about their customers? Then you can tell everyone that this is a dating site or web shop in which others can safely put their trust. If everyone writes down their experiences, you in turn can look at other companies to see if buying there is a safe, trustworthy and sensible choice. That’s how we help each other! See more reviews on UK hotel deals.

We live in a time where, due to massive false advertising with sole intent to gain bigger profits by deceiving potential customers, people have simply stopped blindly trusting businesses when they promote their own services to others. No matter how amazing your business is, self-praise will only get you so far; research shows that consumer reviews are nearly 12 times more trusted than descriptions that come from businesses.

You can write a review about every company that you have dealt with as a customer. Did you have a good or bad experience with a certain company that isn’t on the site? Be the first one to write a review and let us know. Then we will add this company to BritainReviews. We mostly focus on companies that provide services, like energy suppliers, telecom providers, companies that loan money, etc. We also provide a review space for companies that provide services or support. You can think of services like delivery at home, pick-up service, warranty service, technical service, or repair service. These are mostly web shops for electronics, white laundry, kitchen equipment, housing centre or post order companies. So, do you have experience with a company? Search for the company, leave a review and help each other!