Premium PPC pay per click and online marketing firm? You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.
Local SEO keywords are most commonly associated with “Transactional Intent”. These keywords are considered the holy grail in organic marketing. Sometimes referred to as “buy now keywords”, transactional intent keywords have a very high conversion rate and are responsible for driving sales and generating new leads for your business. While many SEO strategies are based around ranking sites for competitive, high-value keywords, there is an overlooked ROI in local SEO. Despite relatively low search volumes, local searches often carry a lot more intent and can deliver valuable traffic to your website.
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Regardless of their size, companies can always benefit from more links. They’re the lifeblood of domain and page authority, which continue to be a significant ranking factor. Eric Enge puts it in perspective in the most recent Perficient/Digital 2018 study, Links as a Ranking Factor: (W)e don’t find that links can rescue poor quality content or cause low relevance content to rank. Also, all of our efforts focus on getting recognition from, or content published on, very high-authority sites. Doing this well requires a focus on how you implement your marketing and PR to get in front of the audiences that matter to your business the most. This will naturally drive high value links back to your site, and help you earn rankings that you deserve.
Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.
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