High quality shopper flow services? People’s shopping habits are evolving slowly. The overall experience is why consumers go to malls despite the internet shopping has grown in popularity. Giving customers a unique experience is becoming more and more prevalent in malls now and in the future. A shopping mall is a social gathering place where individuals may catch up with old friends, make new acquaintances, and engage with various products and brands. With the use of technology, shopping malls are increasingly using consumer profiling to help shops reach their goals. Mall managers will need to grasp two sets of technology to provide a seamless client experience.
One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. Find even more details on https://linkretail.com/people-counting-retail/.
The Concept: Use sample stores as a laboratory for testing new ideas & potential successes Retail LAB is a concept where the retail chain (RC) uses 4-6 stores as a test environment – for the RC and its suppliers to do all kind of exciting research, analysis of placements, sales-analysis, test-sale of new products, traffic, shopper behaviour etc. in the defined LAB stores. Link Retail (LR) is running and operating the Retail LAB –and RC introduce LR to all its key suppliers. RC shall have access to all results from all studies done by suppliers. The scheme will be financed by LR, without any costs for RC. The suppliers will pay for studies and analysis. RC will also be able to do its own analysis – for free or at very low fees. The last depends on supplier participation and will be regulated in an agreement between the parties.
One does not need to have a background in software in order to understand what Link Retail Tools is telling them. So, monitoring while outside the office or store is now much easier than before. POS analytics: Time in-store can be spent without having to disconnect from day-to-day operational numbers. Therefore, you’ll stay in control! Link Retail’s Top 4 Technological Superiorities: Act Rapidly Allow the system to monitor your sales activity and track the number of products displayed in your store.
We are working with leading retailers and brand owners in the retail industry. We are operating in more than 25 countries within all kinds of optimization projects and processes. We provide retail footfall counting, shopper flow analysis, sales insights, shelf optimizations, wastage management and more, a few terabytes of video and POS data is being processed by our AI based analytics per second. Save 5000 bread yearly for just one store! Find more information on https://linkretail.com/.
Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study.
