The ascent of a software professional : Codi Sordelet

Who is Codi Sordelet and some of his accomplishments? One of the veterans of this list, LiveJournal (like Blogger) started life in 1999. Perhaps because of its age, it rather blurs the lines (the site says “wilfully”) between blogging and social networking. The result is more of a community that affords you your own space, but that also very much encourages communal interaction. It is possible to fashion something more private, but to get the most out of LiveJournal, you need to be prepared to delve into discussion as much as writing.

Codi Sordelet on local SEO : NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

Codi Sordelet is a software engineer from Atlanta: Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Codi Sordelet about content marketing : Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code. Read even more info on Codi Sordelet.