Here are some guidelines if you want to improve your online lead generation. It’s crucial to maintain insight into who your typical customer is and what they need. Revisit your buyer personas every quarter at a minimum, and ideally every month, to ensure your message stays fresh and relevant to your audience. When possible, use buttons or clickable images for your CTAs instead of hyperlinked text in a paragraph. Do anything you can to make it jump out, such as using a button with a contrasting colour to more easily catch the eye.
Share content – publishing content to direct traffic to your website is the most effective way to generate leads through social media. Post links, share blog posts and offer discounts to get people clicking onto your site. Build a loyal following – get to know your audience online, and share information to demonstrate your expertise. Get involved in LinkedIn groups relevant to your business. Once you have a relationship, a connection is more likely to trust you as a supplier. o generate leads from your website you need traffic. There are a huge number of techniques you can use to get people to click on a website, but a few basics can make a big difference.
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Don’t “set it and forget it”. Your digital marketing strategy is a living, breathing, dynamic thing. You must measure activity and adjust your strategy accordingly on a regular basis. By studying the behavior of visitors, including the actions that they take, you will get critical clues on how to refine strategies to improve engagement and conversion over time. Face it, we all know this, but why does it fall to the bottom of our priority list? Make a personal commitment to move it to the top of your list.
Who doesn’t love free stuff? Giving away free content may seem counterintuitive, but this strategy creates a sense of trust between your audience and your brand. It can be a downloadable infographic, pdf, or any type of promotional offer. For example, Hubspot gave away 15 free infographic templates to visitors. This saves people a ton of time so they don’t have to create the infographics from scratch. All they have to do is download the template and adjust the contents as needed.
