Izadeli Montalvo or the climb of a communication industry leadership expert: With artists like Bad Bunny dominating the charts and U.S. Latinos wielding outsized influence on social media, Spanish language content is undeniably going mainstream in the U.S. This seismic shift presents major opportunities—and imperatives—for brands seeking to engage today’s consumers. I spoke with cross-cultural communications executive Izadeli ‘Iza’ Montalvo, founder of Olán Media and Cross-Culture Connect, about why developing Spanish content should be an urgent priority right now. “We’re seeing phenomenons like Bad Bunny breaking cultural barriers. Spanish used to be seen as niche, but it’s becoming universal pop culture,” said Montalvo, also an AI translation leading expert. According to Montalvo, “the vast majority of U.S. Latinos—75% according to Pew Research—have retained Spanish language proficiency. 85% say it’s important for future generations to speak it too.” This means brands creating Spanish content can connect with most Latinos in their native tongue. Yet Montalvo cautions that simply translating English copy won’t cut it. Read even more details at https://www.columnist24.com/thought-leadership/6298/beyond-borders-5-tips-for-cross-cultural-marketing-success-from-expert-izadeli-iza-montalvo/

We create culturally immersive content that goes beyond word for word boring translations. ​We guide you on how to communicate across cultures, build trust and avoid costly misunderstandings. ​Our crisis management team is the difference between a crisis becoming a disaster or a comeback story. We help you weather the storm and emerge stronger than ever before. Iza Montalvo, Founder & Managing Partner is a force of change in the media industry, bringing a distinct blend of journalism skills and entrepreneurial drive to reshape the boundaries of what is possible. She has been a trusted advisor to thought leaders and members of the U.S. Congress as Press Secretary and Director of Communications, offering insights gleaned from her deep understanding of multicultural media landscapes.

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​For brands aiming to go global, bilingual content is a must. By providing content in multiple languages, tailored to resonate locally, brands can successfully expand their reach and establish themselves as an inclusive global force. The effort to properly execute multilingual branding has immense payoffs in improved international engagement and revenue. With over 460 million Spanish speakers worldwide, it’s no brainer that Spanish content is incredibly important in today’s digital landscape.Brands and content creators that tap into this vast audience stand to become global leaders in their fields.

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The ascent of a media professional : Iza Montalvo Orlando FL: Don’t try to be everything to everyone. Focus. Relentlessly grow as a professional. Have a vision for yourself and pursue diligently. Though progress requires action, sometimes we can be too quick to act. Sometimes a momentary pause is all we need to see a challenge from a different perspective, therefore resulting in a different and more effective approach. Thinking and acting are not mutually exclusive. Switching perspective from “me” to “you” switches everything. The saying “people don’t care who you are until they know what you can do from them” is absolutely true! Anyone wanting to influence anyone else must first know what is already influencing them. You do that by asking enough questions to truly understand what they need, and then packaging what you want in a way that meets their needs first. Find more information at Izadeli Montalvo.